The Newsletter Monetization Playbook
Learn how to monetize your newsletter! If you have built a newsletter audience but don't know how or have struggled to generate revenue, this playbook is for you. It includes:
- 5 ways to generate revenue from your newsletter
- What data you need to collect from your audience (and how) in order to sell ads
- How to develop a media kit, determine ad pricing, and options for finding sales teams
- How to develop advertising products within your newsletter
- Prospecting tips: where to find advertisers, specific platforms to find the right contacts, cold email templates, and follow-up schedules
- Negotiating tactics to close higher ad packages
- Contract agreement examples
- Ad copywriting and delivery tips
- Result tracking and follow up
- Customer Lifetime Value Calculator
We've helped publishers make thousands of dollars by implementing these tactics within their newsletters. Hear from some of our partners:
“Ad Astra’s deep experience with newsletter monetization helped Valet. reposition our offerings and put it on the path to a 60% year-over-year growth rate.” - Jeremy Norman, The Daily Valet
"Since hiring the team at Ad Astra I have been able to raise my prices 3x and have sold over $100,000 in ad revenue over the past year. They were key to jump-starting my online business and monumental in the eventual sale of my newsletter." - Jack Kerouac, Alpha Letter
This is a step by step guide on how to start making money from your newsletter. It covers everything from monetization channels, to collecting audience data, the best design layouts for ad conversion, cold email tips and examples, and more!